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This web site has the following on the web page, "Excellence in Border collies since 1988! Our goal at HiQ Border Collies is to produce outstanding Border collies that have very good health, longevity, trainability, temperament and workability." We noticed that the web site also said " Our dogs are our beloved pets first, competition companions second, and breeding dogs a distant third." It also said " All of our dogs are active members of our family and all compete and have earned titles. Our children as young as 4 years old even compete with our dogs! Border collies are." The header had Border collie as the highest ranking optimized keyword. It is followed by puppies, Borders, and red and white which isn't as ranked as highly as Border collie. The next words hiqborders.com uses is sheepdogs. AKC was included and might not be viewed by web crawlers.